Kodak Case Study

As we explore the Product Life Cycle (PLC) in declining industries, you will see that no matter to quality of management in companies, technology changes and products cease to be relevant. At the turn of the 20th Century, the best buggy whip manufacturer became completely irrelevant as automobiles replaced horses and buggy transportation. Every industry faces the same challenges. Let’s look at what happened at Kodak :  Read More..

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