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The B-Train, information brought to you by The Industry Hub. Information you need that is directly related to running and growing your small business. Fast track your business! Catch the B-Train. All Aboard!
The B-Train launched in 2019 with specific training modules for small businesses.
Training Topics, Episodes & Descriptions
This is a preliminary list of topics. As we develop this program, these courses are subject to change depending on feedback from customers and request/ usage of the database.
- Intro to PR
- Non Profits
- Human Resources
- Government Contracting
- Entrepreneurship & Networking
- eCommerce and SEO
Talks about the major elements you need to consider in marketing your company. Meant to get you thinking about all aspects of marketing.
Talks about all the elements related to your Product. What types of decisions so you need to make? You need to consider the market and what they want. Where are you in the product growth cycle and are you planning approapriately.
How do you know what to charge for your product? This segment talks about considerations and decisions you need to make to be competitive and make money.
Advertising & Promotion
Let’s talk about what is involved in promoting your product and creating a successful company.
Place & Distribution
In this segment we talk about how you get your product to your customer. We talk about your target audience, sales and decisions you need to make to remain responsive to your customers.
Do you know your competition? It is vital you keep up with your competition and understand their products, pricing, distribution, etc. How do you stay competitive?
What do you need to do to get ready for a tradeshow and determine ROI.
How to present your company in a short and compelling way.
Intro to PR
What Is Public Relations?
This is why should you consider PR as part of your marketing campaigns.
Public Relations for Small Business
Design campaigns specific to small businesses. You wear many hats. This talks about how you can create PR events for your small business.
Who is writing about your industry? How do you contact them? You need to create a relationship and develop interest.
Writing Your Press Release
How do you get a journalist’s interest.
Your Media Kit
What should be included in a media kit?
Getting Started and Setting Up Quickbooks
Working With Lists Part 1
Working With Lists Part 2a
Working With Lists Part 2b
Working with Other Accounts
Importing Bank Activity
Entering and Paying Bills
How To Start a Nonprofit in a Nutshell
This gives some basics on forming your non-profit.
Grant Research and Development
Explores the process of grants/ grant writing.
Hiring Your First Employee
Dos and don’ts of hiring.
Employee vs Contractor
Benefits and cautions. Know the rules.
Keep current so you are in compliance.
If you are considering government contracting, here is some basic information to get started.
Getting Started 01
Getting Started 02
Request for Proposal
Are you ready to be an entrepreneur? What do you need to do to be successful?
How To Set Up Your Business
Managing Your Side Hustle While Working 9-5
eCommerce and SEO
Let’s get technical. What you need to know to get the most out of your online experience.